B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- consumers using social media for customer service for consumers (2020)
Over 65% of consumers use social media for customer service.
- Source states 'Over 65%' rather than an exact 65%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mindshiftdigital.co
Primary
Tier C
https://www.mindshiftdigital.co/blog/how-does-a-crm-help-to-increase-customer-satisfaction ↗
Source Article
How Does A CRM Help to Increase Customer Satisfaction?
Customer relationship management (CRM) is a tool that allows businesses of any size to manage their interaction with current and potential customers. It helps companies become more efficient and tracks multitudes of consumer data, ultimately helping drive sales growth and profits. But, does it do an…
Original Research
mindshiftdigital.co
· Original study ↗
Methodology
Unattributed claim
Methodology documented
Segmentation
Industrymarketing_tech,media_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
consumers: 65% consumers using social media for customer service. Source: mindshiftdigital.co (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-social-media-customer-service-65
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<blockquote cite="https://lighthousedata.io/data/consumers-social-media-customer-service-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- consumers using social media for customer service for consumers<br><small>Source: mindshiftdigital.co (2020) · <a href="https://lighthousedata.io/data/consumers-social-media-customer-service-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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