B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- share of consumers using social media to find answers for Consumers (2024)
31% of consumers use social media to find answers to their questions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://planleft.com/blog/coffee-seo-tiktok-search-sge-shakeup/ ↗
Source Article
TikTok Search Behavior - SGE Shakeup - AI in YouTube - Plan Left
TikTok’s surge as a go-to search engine, especially among Gen Z, to Google’s latest AI-powered search tools, we’re covering it all in this week’s Coffee & SEO. Whether you’re a marketer trying to navigate the shifting sands of social media search or an SEO pro keeping up with Google’s latest updates…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot 2024 State of Marketing Report
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Consumers: 31% share of consumers using social media to find answers. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-answers-consumers-2024
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<blockquote cite="https://lighthousedata.io/data/social-media-answers-consumers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of consumers using social media to find answers for Consumers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/social-media-answers-consumers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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