B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- social media user growth rate for Global social media (2020-10)
Worldwide social media users grew by more than 12% over the past 12 months as of October 2020.
- Growth is described as 'more than 12%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2020-10
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kepios
Primary
Tier B
https://www.3dotsdesign.in/blog/advertising-essentials-for-startup-agencies/ ↗
Source Article
Advertising essentials for startup agencies - 3 Dots Design Pvt. Ltd. | Blog
Every year in India, thousands of aspiring businessmen start their own businesses. Being one of the world’s biggest emerging economies, India stands full of such untapped entrepreneurial potential. However, not all startups touch the skies of glory. There are some essentials that must be undertaken …
Original Research
Kepios
· Original study ↗
Methodology
Kepios analysis
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 | 13% | |
| 2020-10 (current) | 12% | -7.7% |
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionAPAC
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Global social media: 12% social media user growth rate. Source: Kepios (2020-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-annual-growth-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-annual-growth-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- social media user growth rate for Global social media<br><small>Source: Kepios (2020-10) · <a href="https://lighthousedata.io/data/social-media-annual-growth-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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