B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- social media user growth rate for Global social media (2018)
The number of global social media users grew by 13% year-on-year in 2018.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2018
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier B
https://www.studio72.com.au/social-media-trends-to-get-your-brand-noticed/ ↗
Source Article
Social Media Trends to Get Your Brand Noticed | Studio 72, Website Design Company | Web Designers
The number of social media users rose to 3.196 billion in 2018, up 13 per cent year on year – according to the Smart Insights’ Global Digital Report 2018. That amounts to around half the world’s total population, the vast majority of which consume website content and connect to companies, influencer…
Original Research
Smart Insights
· Original study ↗
Methodology
Year-on-year growth cited from Smart Insights' Global Digital Report 2018
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionAPAC
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Global social media: 13% social media user growth rate. Source: Smart Insights (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-user-growth-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-media-user-growth-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- social media user growth rate for Global social media<br><small>Source: Smart Insights (2018) · <a href="https://lighthousedata.io/data/social-media-user-growth-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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