B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.15
$0.15 -- cost per impression for social media (2025)
Social media advertising has a cost of $0.15 to $0.45 per meaningful impression in the context of student recruitment.
- The source notes that 73% of students scroll past social media impressions within 1 second
- Presented as a range of $0.15-$0.45
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.15
Unit
Currency Usd
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
placebased.media
Primary
Tier B
https://placebased.media/blog/universities-can-use-ooh-advertising-in-high-schools ↗
Source Article
College Recruitment Advertising: Why OOH in High Schools Outperforms Digital for Gen Z — placebased
How Colleges & Universities Can Use OOH Advertising in High Schools to Boost Student Recruitment in 2025
The average college spends $2,433 to recruit a single student. Yet 68% of high school juniors say they've never heard of most colleges advertising to them online.
In today's competitive higher-ed…
Original Research
placebased.media
· Original study ↗
Methodology
Range $0.15-0.45; midpoint used
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media: $0.15 cost per impression. Source: placebased.media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-impression-cost
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<blockquote cite="https://lighthousedata.io/data/social-impression-cost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.15</strong> -- cost per impression for social media<br><small>Source: placebased.media (2025) · <a href="https://lighthousedata.io/data/social-impression-cost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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