B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$0.06
$0.06 -- cost per impression for spot radio advertising (US) (2010)
The cost per impression for a spot radio ad is $0.058.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.06
Unit
Currency Usd
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Advertising Specialty Institute
Primary
Tier A
https://javilabbe.wordpress.com/2010/11/18/ad-specialties-are-less-expensive-per-impression-than-mos… ↗
Source Article
Ad specialties are less expensive per impression than most other media
Ad specialties are less expensive per impression than most other media
The Advertising Specialty Institute recently released a landmark study that proves advertising specialties beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available.
The most sign…
Original Research
Advertising Specialty Institute
· Original study ↗
Methodology
Data obtained by ASI for media cost-per-impression comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
spot radio advertising (US): $0.06 cost per impression. Source: Advertising Specialty Institute (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpi-spot-radio-2010
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<blockquote cite="https://lighthousedata.io/data/cpi-spot-radio-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.06</strong> -- cost per impression for spot radio advertising (US)<br><small>Source: Advertising Specialty Institute (2010) · <a href="https://lighthousedata.io/data/cpi-spot-radio-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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