B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- social commerce purchase share for Polish online shoppers (2025)
19% of Polish online buyers declare purchasing directly through social media channels according to Gemius 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/wplyw-ugc-wideo-na-konwersje-w-sklepach-beauty-shopify ↗
Source Article
Wpływ UGC wideo na konwersję w sklepach beauty Shopify | Adtrip Blog - Adtrip
Spis treści
- Dlaczego wideo UGC zmienia reguły gry w e-commerce
- Autentyczność, która sprzedaje - czego szuka polski konsument
- Koszty i platformy - jak wycenić tworzenie wideo w Polsce
- Wdrożenie w sklepie Shopify - najlepsze praktyki dla kosmetyków
- Płatne kampanie i optymalizacja działań mar…
Original Research
Gemius
· Original study ↗
Methodology
Cited from Gemius report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish online shoppers: 19% social commerce purchase share. Source: Gemius (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-purchases-poland-19
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<blockquote cite="https://lighthousedata.io/data/social-commerce-purchases-poland-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- social commerce purchase share for Polish online shoppers<br><small>Source: Gemius (2025) · <a href="https://lighthousedata.io/data/social-commerce-purchases-poland-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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