B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- social media purchase rate for US consumers (2025)
45% of US consumers had purchased through social media in the past month according to Horowitz Research findings reported by TVTechnology.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Horowitz Research
Primary
Tier B
https://apob.ai/ai-voice-generator/ ↗
Source Article
AI Voice Generator for Videos & Talking Avatars
Original Research
Horowitz Research
· Original study ↗
Methodology
Horowitz Research findings reported by TVTechnology
Methodology documented
Segmentation
Industrymedia_entertainment
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US consumers: 45% social media purchase rate. Source: Horowitz Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-commerce-purchase-past-month-us
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-commerce-purchase-past-month-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- social media purchase rate for US consumers<br><small>Source: Horowitz Research (2025) · <a href="https://lighthousedata.io/data/social-commerce-purchase-past-month-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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