B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- social media purchase rate for Millennials (2021)
67% of millennials have made a purchase directly through social media platforms according to a 2021 survey by eMarketer.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2021
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://amilo.co/academy/exploring-the-mechanics-of-social-commerce-fulfillment/en ↗
Source Article
Exploring the Mechanics of Social Commerce Fulfillment
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer survey
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Millennials: 67% social media purchase rate. Source: eMarketer (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-social-media-purchase-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-social-media-purchase-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- social media purchase rate for Millennials<br><small>Source: eMarketer (2021) · <a href="https://lighthousedata.io/data/millennials-social-media-purchase-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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