B
Evidence Grade B
Verified
under review
Safe to Cite
Dated
$33
$33 -- social ad spend per user for North America (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$33
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Social-Ad-Spending-per-User-Remains-Highest-North-America/1010505 ↗
Source Article
Social Ad Spending per User Remains Highest in North America
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | $33 | |
| 2023 (current) | $33 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
North America: $33 social ad spend per user. Source: eMarketer (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$33</strong> -- social ad spend per user for North America<br><small>Source: eMarketer (2023) · <a href="https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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