B Evidence Grade B Verified accuracy verified by the review judge Safe to Cite Dated

$33

$33 -- social ad spend per user for North America (2014)

Name: Social Ad Spend Per User Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2014 · eMarketer

In 2014, North American advertisers were estimated to invest $32.82 on social network advertising per social network user.

forecast/estimate
includes paid advertising on social sites, excludes nonadvertising marketing expenses

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Attribution: eMarketer View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

$33

Unit

Currency Usd

Data Vintage

2014

Entity

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

eMarketer Primary Tier A

http://www.emarketer.com/Article/Social-Ad-Spending-per-User-Remains-Highest-North-America/1010505/2 ↗

Confidence: 72/100 Vintage: 2014 Channel: Common Crawl

Source Article

Social Ad Spending per User Remains Highest in North America

Original Research

eMarketer · Original study ↗

Trend Over Time

Period	Value	Change
2014 (current)	$33
2023	$33	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

North America: $33 social ad spend per user. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2014

HTML Embed

<blockquote cite="https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$33</strong> -- social ad spend per user for North America<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/social-ad-spending-per-user-north-america-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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