B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3
$3 -- rpm for Snapchat (2020-06)
Snapchat's revenue per thousand unique views (RPMs) recovered to $3 in June 2020.
- Reported as recovering to this level from a low of $1.50 in late March/early April
- Pre-pandemic range was reported as $3 to $4
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2020-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appmonet.com
Primary
Tier B
https://appmonet.com/blog/ ↗
Source Article
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Original Research
appmonet.com
· Original study ↗
Methodology
Digiday-cited data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Snapchat: $3 rpm. Source: appmonet.com (2020-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/snapchat-rpm-recovery-2020
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<blockquote cite="https://lighthousedata.io/data/snapchat-rpm-recovery-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- rpm for Snapchat<br><small>Source: appmonet.com (2020-06) · <a href="https://lighthousedata.io/data/snapchat-rpm-recovery-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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