B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.34
$0.34 -- rpm for AdX privacy-restricted publisher inventory with Secure Signals (2025)
AdX privacy-restricted publisher inventory with Secure Signals achieved an RPM of $0.34.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.34
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier B
https://databeat.io/knowledge-base/media-articles/signal-or-silence-what-happens-when-you-turn-on-se… ↗
Source Article
Signal or Silence? What Happens When You Turn On Secure Signals in AdX - DataBeat - Programmatic Advertising
Most publisher inventory behind privacy restrictions just doesn’t monetize. Buyers can’t see who they’re bidding on, so they don’t bid. We wanted to know if Secure Signals actually fix that, or if it’s another config checkbox that doesn’t move the needle.
Context
The situation most publishers know t…
Original Research
DataBeat
· Original study ↗
Methodology
Publisher-side A/B comparison of signal-enabled vs non-signal traffic in AdX; ~11x gap vs $0.03 without signals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AdX privacy-restricted publisher inventory with Secure Signals: $0.34 rpm. Source: DataBeat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/secure-signals-rpm-gap-adx
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<blockquote cite="https://lighthousedata.io/data/secure-signals-rpm-gap-adx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.34</strong> -- rpm for AdX privacy-restricted publisher inventory with Secure Signals<br><small>Source: DataBeat (2025) · <a href="https://lighthousedata.io/data/secure-signals-rpm-gap-adx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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