B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- reminder channel preference for appointment reminder recipients (2025)
Nearly 47% of people in one study preferred SMS as appointment reminders.
- The source states 'nearly 47%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bappointmentsetting.com
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/reduce-no-show-rates-for-b2b-appointments/ ↗
Source Article
Reduce No Show Rates for B2B Appointments
Reduce No Show Rates for B2B Appointments
Key Takeaways
- By tapping into commitment bias and reciprocity, you can empower your clients to uphold B2B appointments and minimize no-shows.
- By transparently explaining the purpose of every meeting and tailoring agendas to client interests, you can dras…
Original Research
b2bappointmentsetting.com
· Original study ↗
Methodology
Referenced study, unnamed
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 50% | |
| 2025 (current) | 47% | -6.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
appointment reminder recipients: 47% reminder channel preference. Source: b2bappointmentsetting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-reminder-preference
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<blockquote cite="https://lighthousedata.io/data/sms-reminder-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- reminder channel preference for appointment reminder recipients<br><small>Source: b2bappointmentsetting.com (2025) · <a href="https://lighthousedata.io/data/sms-reminder-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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