B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- reminder channel preference for appointment reminder recipients (2025)
Roughly 50% of people in one study preferred or enjoyed using phone calls for appointment reminders.
- Study name and original methodology are not specified
- Source states 'roughly 50%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
b2bappointmentsetting.com
Primary
Tier C
https://www.b2bappointmentsetting.com/blog/reduce-no-show-rates-for-b2b-appointments/ ↗
Source Article
Reduce No Show Rates for B2B Appointments
Reduce No Show Rates for B2B Appointments
Key Takeaways
- By tapping into commitment bias and reciprocity, you can empower your clients to uphold B2B appointments and minimize no-shows.
- By transparently explaining the purpose of every meeting and tailoring agendas to client interests, you can dras…
Original Research
b2bappointmentsetting.com
· Original study ↗
Methodology
Referenced study, unnamed
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 50% | |
| 2025 (current) | 47% | -6.0% |
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
appointment reminder recipients: 50% reminder channel preference. Source: b2bappointmentsetting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/phone-call-reminder-preference
HTML Embed
<blockquote cite="https://lighthousedata.io/data/phone-call-reminder-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- reminder channel preference for appointment reminder recipients<br><small>Source: b2bappointmentsetting.com (2025) · <a href="https://lighthousedata.io/data/phone-call-reminder-preference" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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