B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- sms read rate within 3 minutes for SMS recipients (2020)
More than 90% of people read a text message within the first three minutes.
- Text specifies 'More than 90 percent'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mobile Squared
Primary
Tier B
https://thesmsworks.co.uk/blog/sms-marketing/ ↗
Source Article
SMS Marketing Guide - The SMS Works
A guide to SMS Marketing
SMS Marketing has been around since the mid 90s.
Despite being just 160 plain text characters, with almost no features compared to other messaging apps, the simple text is still the most responsive communication tool available to marketers.
It’s low cost, immediate and aston…
Original Research
Mobile Squared
· Original study ↗
Methodology
Cited from Mobile Squared
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS recipients: 90% sms read rate within 3 minutes. Source: Mobile Squared (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-within-three-minutes
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<blockquote cite="https://lighthousedata.io/data/sms-read-within-three-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms read rate within 3 minutes for SMS recipients<br><small>Source: Mobile Squared (2020) · <a href="https://lighthousedata.io/data/sms-read-within-three-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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