B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- sms read within 5 minutes rate for SMS messages (2020)
According to MobileSquared, 90% of text messages are read within 5 minutes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2020
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MobileSquared
Primary
Tier C
https://thesmsworks.co.uk/bulk-SMS ↗
Source Article
A Guide to Bulk SMS
A Guide to Bulk SMS
A Complete Guide to Bulk SMS
Bulk SMS is one of the most effective communication channels available to marketers.
Despite being over 25 years old and incredibly basic, bulk SMS is likely to remain a major force in customer communications for the foreseeable future.
Research from …
Original Research
MobileSquared
· Original study ↗
Methodology
Attributed to MobileSquared
Methodology documented
Segmentation
IndustryTelecommunications
RegionUK
RoleAll marketers
Channelsms
Cite this stat
Plain Text
SMS messages: 90% sms read within 5 minutes rate. Source: MobileSquared (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-within-5-minutes-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sms-read-within-5-minutes-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms read within 5 minutes rate for SMS messages<br><small>Source: MobileSquared (2020) · <a href="https://lighthousedata.io/data/sms-read-within-5-minutes-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.