B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- sms read within 5 minutes rate for SMS marketing (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MobileSquared
Primary
Tier B
https://thesmsworks.co.uk/bulk-SMS ↗
Source Article
A Guide to Bulk SMS
A Guide to Bulk SMS
Henry Cazalet - Director, The SMS Works
A Complete Guide to Bulk SMS
Bulk SMS is one of the most effective communication channels available to marketers.
Despite being over 25 years old and incredibly basic, bulk SMS is likely to remain a major force in customer communications fo…
Original Research
MobileSquared
· Original study ↗
Methodology
Attributed to MobileSquared
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 90% sms read within 5 minutes rate. Source: MobileSquared (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-5-minutes-90
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<blockquote cite="https://lighthousedata.io/data/sms-read-5-minutes-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms read within 5 minutes rate for SMS marketing<br><small>Source: MobileSquared (2021) · <a href="https://lighthousedata.io/data/sms-read-5-minutes-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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