B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- sms read within 3 minutes rate for SMS marketing (2021)
90% of text messages are read within 3 minutes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Venture Beat
Primary
Tier C
https://thesmsworks.co.uk/bulk-SMS ↗
Source Article
A Guide to Bulk SMS
A Guide to Bulk SMS
Henry Cazalet - Director, The SMS Works
A Complete Guide to Bulk SMS
Bulk SMS is one of the most effective communication channels available to marketers.
Despite being over 25 years old and incredibly basic, bulk SMS is likely to remain a major force in customer communications fo…
Original Research
Venture Beat
· Original study ↗
Methodology
Attributed to Venture Beat
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 90% | |
| 2026 | 95% | +5.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 90% sms read within 3 minutes rate. Source: Venture Beat (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-read-3-minutes-90
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<blockquote cite="https://lighthousedata.io/data/sms-read-3-minutes-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- sms read within 3 minutes rate for SMS marketing<br><small>Source: Venture Beat (2021) · <a href="https://lighthousedata.io/data/sms-read-3-minutes-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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