B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11%
11% -- customer engagement increase for SMS marketing (2024)
Businesses can achieve an 11% to 30% increase in customer engagement by using SMS marketing.
- Reported as a range of 11%-30%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
textp2p.com
Primary
Tier C
https://textp2p.com/is-instant-messaging-the-same-as-texting/ ↗
Source Article
Is Instant Messaging The Same As Texting? - TextP2P
Is Instant Messaging The Same As Texting?
If you are confused about the difference between instant messaging and texting, you are not alone. Many people like you who are used to mobile phone texting think it is the same as texting. But, well, as we shall see shortly, the two are related but not the …
Original Research
textp2p.com
· Original study ↗
Methodology
Range 11%-30% reported; midpoint extracted. Original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 11% customer engagement increase. Source: textp2p.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-marketing-customer-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/sms-marketing-customer-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- customer engagement increase for SMS marketing<br><small>Source: textp2p.com (2024) · <a href="https://lighthousedata.io/data/sms-marketing-customer-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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