B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- sms marketing adoption rate for US businesses (2022)
55% of US businesses text their customers / use text message marketing in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
501
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SimpleTexting
Primary
Tier A
http://denverweb.design/sms-statistics/ ↗
Source Article
2022 Texting & SMS Marketing Statistics
We surveyed 1000+ consumers, business owners, and digital marketers to understand how these parties view texting and SMS marketing in 2022.
Denver Web Design Agency
Text message marketing has been around for several years, but in 2022, it’s experiencing a massive renaissance.
On average, 27% more bu…
Original Research
SimpleTexting
· Original study ↗
Methodology
Survey of 501 U.S. business owners and marketing managers, April 12-15, 2022
Methodology documented
Segmentation
Industrymarketing
RegionUS
RoleAll marketers
Channelsms
Cite this stat
Plain Text
US businesses: 55% sms marketing adoption rate. Source: SimpleTexting (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-business-adoption-2022
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<blockquote cite="https://lighthousedata.io/data/sms-business-adoption-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- sms marketing adoption rate for US businesses<br><small>Source: SimpleTexting (2022) · <a href="https://lighthousedata.io/data/sms-business-adoption-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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