B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- sms marketing adoption rate for marketers (2022 (approximate; article undated))
39% of marketers use SMS marketing.
- Original source/survey methodology not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022 (approximate; article undated)
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Textedly
Primary
Tier C
https://postboxservices.com/blogs/post/political-campaign-emails-best-practices2 ↗
Source Article
Best Practices for Political Campaign Emails and SMS Campaigns - Part 2
Best Practices for Political Campaign Emails and SMS Campaigns - Part 2
SMS campaigns have a 98% open rate. With only 39% of marketers using SMS, this could be an untapped avenue for direct, targeted political campaign messages.
According to Textedly, people read 99% of all text messages they receiv…
Original Research
Textedly
· Original study ↗
Methodology
Cited by Postbox Services; original research source (Textedly) not dated. Article publication date not given — vintage approximated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 39% sms marketing adoption rate. Source: Textedly (2022 (approximate; article undated)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-using-sms-39
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<blockquote cite="https://lighthousedata.io/data/marketers-using-sms-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- sms marketing adoption rate for marketers<br><small>Source: Textedly (2022 (approximate; article undated)) · <a href="https://lighthousedata.io/data/marketers-using-sms-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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