B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- ai marketing adoption rate for Small and medium businesses (SMBs) (2025)
38% of small and medium businesses (SMBs) incorporate AI technology in their marketing strategies.
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Lighthouse Research Team
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Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thescaleperformance.com
Primary
Tier C
https://thescaleperformance.com/blog/top-social-media-trends ↗
Source Article
Top Social Media Trends of 2025 You Must Know
Do you still remember the days when posting a cat meme and tagging a few friends was enough for engagement? Well, fast forward to 2025, and the social media landscape looks like a high-stakes battlefield of algorithms, AI, and authentic connections. So, for social media businesses aiming to succeed …
Original Research
thescaleperformance.com
· Original study ↗
Methodology
Blog states 38% of SMBs currently incorporate AI technology in their marketing strategies; source citation is an unnamed placeholder.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small and medium businesses (SMBs): 38% ai marketing adoption rate. Source: thescaleperformance.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-using-ai-in-marketing-2025
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<blockquote cite="https://lighthousedata.io/data/smbs-using-ai-in-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- ai marketing adoption rate for Small and medium businesses (SMBs)<br><small>Source: thescaleperformance.com (2025) · <a href="https://lighthousedata.io/data/smbs-using-ai-in-marketing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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