B Evidence Grade B Safe to Cite Dated

51%

51% -- ai marketing adoption rate for marketers (2017)

Name: AI Marketing Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2017 · Salesforce

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

51%

Unit

Percentage

Data Vintage

2017

Entity

marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

65/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Salesforce Primary Tier B

https://contentmarketinginstitute.com/ai-content-creation-tools/ai-for-marketing-make-it-work-for-yo… ↗

Confidence: 76/100 Vintage: 2017 Channel: Common Crawl

Source Article

AI for Marketing: Make It Work for You

February 18, 2020 In its widely talked about 2017 State of Marketing Report, Salesforce reported that just over half (51%) of marketers were using AI in one form or another, while another quarter planned to test it by 2019. Fast-forward to today and you’ll find newer research saying that top-perform…

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Original Research

Salesforce · Original study ↗

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketers: 51% ai marketing adoption rate. Source: Salesforce (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce_ai_marketing_usage_2017

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<blockquote cite="https://lighthousedata.io/data/salesforce_ai_marketing_usage_2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ai marketing adoption rate for marketers<br><small>Source: Salesforce (2017) · <a href="https://lighthousedata.io/data/salesforce_ai_marketing_usage_2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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