B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- social media presence rate for SMBs (2016)
80% of SMBs have a social media presence.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wsionlinebusiness.co.za
Primary
Tier C
https://wsionlinebusiness.co.za/truth-digital-advertising/ ↗
Source Article
The Truth About Digital Advertising | WSI Digital
Six years ago when we started our business, many clients grumbled about social media being “just a fad” that “had no place in the business world.” Look how that turned out. The biggest winners have been those businesses that saw the impact that social media was having, and figured out how to leverag…
Original Research
wsionlinebusiness.co.za
· Original study ↗
Methodology
Cited study referenced by WSI blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMBs: 80% social media presence rate. Source: wsionlinebusiness.co.za (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smbs-social-media-presence
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<blockquote cite="https://lighthousedata.io/data/smbs-social-media-presence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media presence rate for SMBs<br><small>Source: wsionlinebusiness.co.za (2016) · <a href="https://lighthousedata.io/data/smbs-social-media-presence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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