B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- social media presence rate for MEA women entrepreneurs (2021)
71% of women entrepreneurs in the MEA region use social media as part of their digital footprint.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mastercard
Primary
Tier A
https://www.arabadonline.com/en/details/news-in-brief/Women-entrepreneurs-lead-the-way-in-digital-pr… ↗
Source Article
Women entrepreneurs lead the way in digital presence, according to Mastercard SME research in MEA
Original Research
Mastercard
· Original study ↗
Methodology
Mastercard MEA SME Confidence Index survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MEA women entrepreneurs: 71% social media presence rate. Source: Mastercard (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mea-women-social-media-presence-71
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<blockquote cite="https://lighthousedata.io/data/mea-women-social-media-presence-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- social media presence rate for MEA women entrepreneurs<br><small>Source: Mastercard (2021) · <a href="https://lighthousedata.io/data/mea-women-social-media-presence-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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