B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6
6 -- average quality score for SMB paid search accounts (Google AdWords) (2016)
WordStream found the average Quality Score for small and medium-sized business (SMB) paid search accounts to be 6.5.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6
Unit
Score
Data Vintage
2016
Entity
Sample Size
15,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://didit.com/blog/wordstream-reveals-new-data-on-smb-paid-search ↗
Source Article
WordStream reveals new data on SMB Paid Search — Didit Blog
September 21, 2016: Popular digital marketing site WordStream.com has published the results of a large-scale (15K account) study on SMB paid search and its results are instructive — and cautionary — for small businesses thinking of buying clicks from Google and the other engines.
Here are the highli…
Original Research
WordStream
· Original study ↗
Methodology
WordStream study of 15,000 SMB paid search accounts; Quality Score on Google's 1-10 scale; improvement attributed in part to removal of right-rail ad positions in Feb 2016.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMB paid search accounts (Google AdWords): 6 average quality score. Source: WordStream (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-paid-search-average-quality-score-2016
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<blockquote cite="https://lighthousedata.io/data/smb-paid-search-average-quality-score-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- average quality score for SMB paid search accounts (Google AdWords)<br><small>Source: WordStream (2016) · <a href="https://lighthousedata.io/data/smb-paid-search-average-quality-score-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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