B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- mobile travel activity usage rate for touch smartphone users (2011)
94% of touch smartphone users use their mobile devices for travel-related activities, including researching and planning travel.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2011
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Greystripe
Primary
Tier B
http://www.vizergy.com/mobile-design.htm ↗
Source Article
Mobile design
Original Research
Greystripe
· Original study ↗
Methodology
Greystripe study cited by Vizergy
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
RoleAll marketers
Channelmobile
Cite this stat
Plain Text
touch smartphone users: 94% mobile travel activity usage rate. Source: Greystripe (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-travel-activities-94
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-travel-activities-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- mobile travel activity usage rate for touch smartphone users<br><small>Source: Greystripe (2011) · <a href="https://lighthousedata.io/data/smartphone-travel-activities-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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