B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- mobile travel activity usage rate for iPad users (2011)
91% of iPad users use their mobile devices for travel-related activities, including researching and planning travel.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Greystripe
Primary
Tier B
http://www.vizergy.com/mobile-design.htm ↗
Source Article
Mobile design
Original Research
Greystripe
· Original study ↗
Methodology
Greystripe study cited by Vizergy
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
iPad users: 91% mobile travel activity usage rate. Source: Greystripe (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ipad-travel-activities-91
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<blockquote cite="https://lighthousedata.io/data/ipad-travel-activities-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- mobile travel activity usage rate for iPad users<br><small>Source: Greystripe (2011) · <a href="https://lighthousedata.io/data/ipad-travel-activities-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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