B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- local search action rate for US smartphone users (2010)
88% of US smartphone users who look for local information take action within a day.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
5,013
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google (conducted by Ipsos OTX)
Primary
Tier A
http://shermanlive.com/2011/04/26/mobile-stats-smartphone-user-study-shows-mobile-movement-under-way… ↗
Source Article
{MOBILE, STATS} Smartphone User Study Shows Mobile Movement Under Way
Original Research
Google (conducted by Ipsos OTX)
· Original study ↗
Methodology
Google/Ipsos OTX survey of US adult smartphone Internet users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US smartphone users: 88% local search action rate. Source: Google (conducted by Ipsos OTX) (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-local-action-within-day-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-local-action-within-day-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- local search action rate for US smartphone users<br><small>Source: Google (conducted by Ipsos OTX) (2010) · <a href="https://lighthousedata.io/data/smartphone-local-action-within-day-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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