B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- local search action rate for users searching locally for a business (2014)
86% of users searching locally for a business will call or click on their local listing and read reviews and never actually visit a website.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Listed Locally
Primary
Tier C
http://www.ev2.me/blog/ ↗
Source Article
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Original Research
Listed Locally
· Original study ↗
Methodology
Cited study via listedlocally.com; original survey methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users searching locally for a business: 86% local search action rate. Source: Listed Locally (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-users-call-or-click-listing
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-search-users-call-or-click-listing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- local search action rate for users searching locally for a business<br><small>Source: Listed Locally (2014) · <a href="https://lighthousedata.io/data/local-search-users-call-or-click-listing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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