B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- local search action rate for Mexican smartphone users (2012)
88% of Mexican smartphone users who look for local information take action as a result.
- Applies specifically to users who look for local information on their phones
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
http://www.usmediaconsulting.com/en/rs-c/34/google-our-mobile-planet-mexico.html?src=research/smartp… ↗
Source Article
Resources > Research
Original Research
Google
· Original study ↗
Methodology
Google Our Mobile Planet study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mexican smartphone users: 88% local search action rate. Source: Google (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mexico-local-search-action-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mexico-local-search-action-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- local search action rate for Mexican smartphone users<br><small>Source: Google (2012) · <a href="https://lighthousedata.io/data/mexico-local-search-action-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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