B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

50%

50% -- smartphone adoption rate for global consumers (2015 (projection cited in 2013))

Name: Smartphone Adoption Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2015 (projection cited in 2013) · McKinsey

Smartphone adoption is projected to reach 50% of consumers globally by 2015.

projection cited from McKinsey 2012 report

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2015 (projection cited in 2013)

Entity

global consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

http://steve-dale.net/2013/01/10/social-ecology-evolution-or-revolution-part1/comment-page-1/ ↗

Confidence: 48/100 Vintage: 2015 (projection cited in 2013) Channel: Common Crawl

Source Article

Social Ecology: Evolution or Revolution? Part1

Original Research

McKinsey · Original study ↗

Methodology

Cited from McKinsey, The Social Economy: Unlocking value and productivity through social devices, July 2012

Methodology documented

Segmentation

Industrymarketing

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Plain Text

global consumers: 50% smartphone adoption rate. Source: McKinsey (2015 (projection cited in 2013)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-adoption-50-percent-2015

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<blockquote cite="https://lighthousedata.io/data/smartphone-adoption-50-percent-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- smartphone adoption rate for global consumers<br><small>Source: McKinsey (2015 (projection cited in 2013)) · <a href="https://lighthousedata.io/data/smartphone-adoption-50-percent-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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