B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- purchase intent rate for US broadband households (2017)
More than 20% of U.S. broadband households planned to buy a voice-controlled smart speaker with personal assistant in 2017.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Parks Associates
Primary
Tier B
http://albanyceo.com/authors/staff-report/ ↗
Source Article
Albany CEO
Original Research
Parks Associates
· Original study ↗
Methodology
Parks Associates research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US broadband households: 20% purchase intent rate. Source: Parks Associates (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smart-speaker-purchase-intent-2017
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smart-speaker-purchase-intent-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- purchase intent rate for US broadband households<br><small>Source: Parks Associates (2017) · <a href="https://lighthousedata.io/data/smart-speaker-purchase-intent-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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