B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- small businesses email ctr 0 10 percent for Small businesses (2022)
77% of small businesses average email click-through rates between 0% and 10%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
truvisibility.com
Primary
Tier C
https://www.truvisibility.com/blog/does-email-marketing-still-work/ ↗
Source Article
Does Email Marketing Still Work?
You may be wondering, email marketing is still relevant in 2022, right? That would be like asking if communication, in general, is still relevant? Well, you can bet it is. It is more relevant now than ever before.
Research shows us that email is still the best channel to reach people on, ahead of ot…
Original Research
truvisibility.com
· Original study ↗
Methodology
Share of small businesses averaging click-through rates in the 0%-10% band
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 (current) | 77% | |
| 2023 | 77% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small businesses: 77% small businesses email ctr 0 10 percent. Source: truvisibility.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-businesses-ctr-0-10-pct
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<blockquote cite="https://lighthousedata.io/data/small-businesses-ctr-0-10-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- small businesses email ctr 0 10 percent for Small businesses<br><small>Source: truvisibility.com (2022) · <a href="https://lighthousedata.io/data/small-businesses-ctr-0-10-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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