B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- small businesses email ctr 0 10 percent for small businesses (2023)
77% of small businesses experience email click-through rates between 0-10%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://www.knowmail.me/email-marketing-plan/ ↗
Source Article
Developing A Winning Email Marketing Plan - Knowmail
Email marketing has the potential to nurture leads as it utilizes a platform that people already rely on regularly. In fact, over half of the world’s population, which is more than four billion individuals, use email frequently.
The revenue generated by email marketing was estimated at $7.5 billion …
Original Research
Campaign Monitor
· Original study ↗
Methodology
Share of small businesses with email click-through rates between 0-10%, per Campaign Monitor
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 77% | |
| 2023 (current) | 77% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 77% small businesses email ctr 0 10 percent. Source: Campaign Monitor (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-email-ctr-77
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<blockquote cite="https://lighthousedata.io/data/small-business-email-ctr-77" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- small businesses email ctr 0 10 percent for small businesses<br><small>Source: Campaign Monitor (2023) · <a href="https://lighthousedata.io/data/small-business-email-ctr-77" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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