B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
864,000,000
864,000,000 -- media impressions for Skyscanner 'Dallas To Cancun' billboard stunt (2024-05)
Skyscanner's 'Dallas To Cancun' billboard stunt drove over 864 million media impressions in its first 24 hours.
- brand-reported
- measured in first 24 hours
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
864,000,000
Unit
Count
Data Vintage
2024-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skyscanner
Primary
Tier B
https://www.activative.co.uk/skyscanners-playful-dallas-to-cancun-crypto-com-arena-billboard-leverag… ↗
Source Article
Skyscanner’s Playful ‘Dallas To Cancun’ Crypto.com Arena Billboard Leverages Clippers & Mavericks NBA Playoffs
Original Research
Skyscanner
· Original study ↗
Methodology
Brand-reported earned media impressions in first 24 hours of OOH stunt during NBA Playoffs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skyscanner 'Dallas To Cancun' billboard stunt: 864,000,000 media impressions. Source: Skyscanner (2024-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skyscanner-billboard-media-impressions-24h
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<blockquote cite="https://lighthousedata.io/data/skyscanner-billboard-media-impressions-24h" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>864,000,000</strong> -- media impressions for Skyscanner 'Dallas To Cancun' billboard stunt<br><small>Source: Skyscanner (2024-05) · <a href="https://lighthousedata.io/data/skyscanner-billboard-media-impressions-24h" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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