B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23,000
23,000 -- unique visitors for Skittles brand website (2012-03)
The Skittles brand website had 23,000 U.S. unique visitors in March 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23,000
Unit
Count
Data Vintage
2012-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ComScore
Primary
Tier A
http://www.mindjumpers.com/blog/2012/06/power-of-like/ ↗
Source Article
Report: Social Marketing Is More Than Just Likes [Report]
Original Research
ComScore
· Original study ↗
Methodology
ComScore 'The Power of Like2' report with Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skittles brand website: 23,000 unique visitors. Source: ComScore (2012-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skittles-website-unique-visitors-2012
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<blockquote cite="https://lighthousedata.io/data/skittles-website-unique-visitors-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23,000</strong> -- unique visitors for Skittles brand website<br><small>Source: ComScore (2012-03) · <a href="https://lighthousedata.io/data/skittles-website-unique-visitors-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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