B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
111,219
111,219 -- unique visitors for Pirelli Highway Zero campaign (2020)
The Pirelli Highway Zero campaign received 111,219 unique visitors overall.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
111,219
Unit
Count
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Vidya
Primary
Tier B
https://www.digitalvidya.com/blog/pirelli-leveraged-social-media-marketing-to-minimize-media-budget/ ↗
Source Article
Pirelli Leveraged Social Media Marketing To Minimize Media Budget
ABOUT PIRELLI
Pirelli, the fifth largest manufacturer of tires for automobiles in the world, was established back in 1922 in Milan, Italy. With a global network of nearly 10,000 retailers and distributors, and 19 production sites around the world, the tentacles of this giant are spread across 160 co…
Original Research
Digital Vidya
· Original study ↗
Methodology
Campaign performance results reported by Digital Vidya case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pirelli Highway Zero campaign: 111,219 unique visitors. Source: Digital Vidya (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pirelli-highway-zero-unique-visitors
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<blockquote cite="https://lighthousedata.io/data/pirelli-highway-zero-unique-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>111,219</strong> -- unique visitors for Pirelli Highway Zero campaign<br><small>Source: Digital Vidya (2020) · <a href="https://lighthousedata.io/data/pirelli-highway-zero-unique-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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