B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of voice for Skip The Dishes (SKIP) (2025-05-13)
Skip achieved a 72% share of voice in delivery-brand mentions tied to the Drake vs. Kendrick rap battle.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025-05-13
Entity
Geography
CA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brandwatch
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200356&n=Skip+The+Diss ↗
Source Article
2025 Winner
Original Research
Brandwatch
· Original study ↗
Methodology
Brandwatch social listening snapshot
Methodology documented
Segmentation
IndustryFood Delivery
Company SizeMid-market
RegionCA
Channelsocial
Cite this stat
Plain Text
Skip The Dishes (SKIP): 72% share of voice. Source: Brandwatch (2025-05-13). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skip-share-of-voice-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skip-share-of-voice-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of voice for Skip The Dishes (SKIP)<br><small>Source: Brandwatch (2025-05-13) · <a href="https://lighthousedata.io/data/skip-share-of-voice-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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