B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1,200,000
1,200,000 -- media impressions for Skechers Shape-ups experiential tour (2026)
The Skechers Shape-up America tour garnered over 1.2 million impressions across 15 tour stops.
- Value is a lower bound ('over 1.2 million')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1,200,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI WORLDWIDE
Primary
Tier B
http://www.biworldwide.com/en/case-studies/customer-engagement/raise-awareness-for-skechers-shape-up… ↗
Source Article
Case Studies: Customer Engagement
Original Research
BI WORLDWIDE
· Original study ↗
Methodology
Agency-reported impressions generated across tour stops; source states 'over' so value is a lower bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Skechers Shape-ups experiential tour: 1,200,000 media impressions. Source: BI WORLDWIDE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/skechers-shapeups-tour-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/skechers-shapeups-tour-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,200,000</strong> -- media impressions for Skechers Shape-ups experiential tour<br><small>Source: BI WORLDWIDE (2026) · <a href="https://lighthousedata.io/data/skechers-shapeups-tour-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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