B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
13%
13% -- bounce rate increase for websites with load times over 3 seconds (2020)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://wpvivid.com/wordpress-performance-speed-testing-tools.html ↗
Source Article
8 Best Free WordPress Performance and Speed Testing Tools to Help Improve Sites Load Time - WPvivid
Did you know that a website that takes more than 3 seconds to load has a 13% increase in bounce rate and also affects the SEO score? Therefore, if you want to succeed with your online business, you need to make sure your site is performing good and loads quickly. That’s why, for the purpose of this …
Original Research
Google
· Original study ↗
Methodology
Widely cited figure attributed to Google mobile site speed research; cited here by a secondary blog without original methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
websites with load times over 3 seconds: 13% bounce rate increase. Source: Google (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/site-load-3s-bounce-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/site-load-3s-bounce-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- bounce rate increase for websites with load times over 3 seconds<br><small>Source: Google (2020) · <a href="https://lighthousedata.io/data/site-load-3s-bounce-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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