B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- win rate increase for B2B SaaS companies with mature signal tracking (2026)
Companies with mature signal tracking and activation systems achieve 30% higher win rates compared to organizations relying on basic demographic scoring alone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SiriusDecisions (now Forrester)
Primary
Tier B
https://www.saber.app/glossary/purchase-signal ↗
Source Article
Purchase Signal: Definition, Examples & Use Cases
Purchase Signal
What is a Purchase Signal?
A purchase signal is a specific observable behavior or data point that indicates a prospect's increased readiness to make a buying decision. These signals manifest across multiple channels—website interactions, content engagement, product usage, firmographi…
Original Research
SiriusDecisions (now Forrester)
· Original study ↗
Methodology
Compared to organizations relying on basic demographic scoring alone.
Segmentation
IndustrySaaS
Company SizeEnterprise
RoleAll marketers
Cite this stat
Plain Text
B2B SaaS companies with mature signal tracking: 30% win rate increase. Source: SiriusDecisions (now Forrester) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/siriusdecisions_research
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<blockquote cite="https://lighthousedata.io/data/siriusdecisions_research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- win rate increase for B2B SaaS companies with mature signal tracking<br><small>Source: SiriusDecisions (now Forrester) (2026) · <a href="https://lighthousedata.io/data/siriusdecisions_research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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