B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- email click through rate for Single-category emails in B2B specialty retailer campaign (2023)
Single-category emails generated a click-through rate of nearly 21% in a B2B specialty retailer segmentation campaign.
- Reported as an approximate figure ('nearly 21%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
EmailOptShop
Primary
Tier A
https://emailopshop.com/a-simple-segmentation-strategy-to-boost-revenue-case-study-with-data/ ↗
Source Article
A Simple Segmentation Strategy to Boost Revenue [Case Study with Data]
Segmentation. Targeting. Relevance. We all know these are the keys to success with email marketing. But how to do it? Here’s a simple, practical way we did it for a client – which can be a roadmap for you.
Background
The client was a B2B specialty retailer. Their website divided their products into …
Original Research
EmailOptShop
· Original study ↗
Methodology
Reported as 'nearly 21%' (approximate); stated as a more-than-6,000% increase over the multi-category email
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Single-category emails in B2B specialty retailer campaign: 21% email click through rate. Source: EmailOptShop (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/single-category-email-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/single-category-email-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email click through rate for Single-category emails in B2B specialty retailer campaign<br><small>Source: EmailOptShop (2023) · <a href="https://lighthousedata.io/data/single-category-email-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.