B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
24%
24% -- cost per click reduction for SilpoVoyage travel agency network (Google Ads paid campaigns) (2024)
Cost per click (cost of the click) for SilpoVoyage Google Ads campaigns decreased by 24% after agency optimization.
- Self-reported agency case study comparing the same month, region, and tour destination country before and after optimization
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketing.link
Primary
Tier B
https://marketing.link/cases/case-study-on-digital-advertising-in-the-tourism-business/ ↗
Source Article
Reduced the application cost by 35% and the click cost by 24%
Our client — the network of travel agencies SilpoVoyage — is not the first year on the market, and accordingly, we are not the first contractor. Previous digital marketing contractors worked as a percentage of the budget.
Our client’s business is seasonal, for comparison of efficiency we took data o…
Original Research
marketing.link
· Original study ↗
Methodology
Self-reported agency case study. Before/after comparison for the same month, region and country; consistent with table values ($0.077 to $0.058 average CPC, a 24.7% decrease). Comparison month not specified.
Methodology documented
Segmentation
IndustryTravel
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
SilpoVoyage travel agency network (Google Ads paid campaigns): 24% cost per click reduction. Source: marketing.link (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/silpovoyage-cost-per-click-reduction-2024
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<blockquote cite="https://lighthousedata.io/data/silpovoyage-cost-per-click-reduction-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- cost per click reduction for SilpoVoyage travel agency network (Google Ads paid campaigns)<br><small>Source: marketing.link (2024) · <a href="https://lighthousedata.io/data/silpovoyage-cost-per-click-reduction-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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