B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
36%
36% -- short form video highest roi share for marketers (2024)
36% of marketers say short-form videos offer the highest ROI of any format.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,500
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://weave.asia/global-social-media-trends-key-insights-every-marketer-should-know-2025/ ↗
Source Article
Global Social Media Trends: Key Insights Every Marketer Should Know 2025 | Weave Asia
(Image Source: offers.hubspot.com)
Social media is all about trends. The platform constantly changes, with new topics and behaviours dictating what gets seen. Those that stay in the loop can capitalise on these trends and boost their marketing efforts.
Based on a 2024 report by HubSpot, there are 10…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey of 1,500 marketers
Methodology documented
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
marketers: 36% short form video highest roi share. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/short-form-video-highest-roi-2024
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<blockquote cite="https://lighthousedata.io/data/short-form-video-highest-roi-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- short form video highest roi share for marketers<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/short-form-video-highest-roi-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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