B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- short form video highest roi share for Marketers (short-form video) (2024)
According to a HubSpot survey cited in the text, 33% of marketing professionals reported that short-form video delivered the highest ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://media.boosttech.jp/shorts/short-uriage/ ↗
Source Article
ショート動画で売上が向上した企業事例集｜成功の秘訣を徹底解説
「ショート動画を使えば売上が上がる」
そんな話を耳にしたことはありませんか？TikTok、Instagram Reels、YouTube Shortsといったプラットフォームの台頭により、企業のマーケティング手法は大きく変わりつつあります。
しかし、実際には「動画を作ったけれど効果が出ない」「何から始めればいいかわからない」という悩みを抱える企業も少なくありません。
本記事では、ショート動画を活用して実際に売上や認知度を向上させた企業の事例を業種別に紹介し、その背景にある戦略を深掘りします。読後、あなたのビジネスにも応用できる具体的なヒントが見つかるはずです。
なぜ今、ショート動画なのか？｜デ…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey as cited in article: share of marketers who said short-form video delivered the highest ROI; survey details not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketers (short-form video): 33% short form video highest roi share. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-short-video-highest-roi-33pct
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<blockquote cite="https://lighthousedata.io/data/marketers-short-video-highest-roi-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- short form video highest roi share for Marketers (short-form video)<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/marketers-short-video-highest-roi-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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