B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.88x
2.88x -- median roas for Google Shopping (2025)
Google Shopping ads achieved a median ROAS of 2.88 according to 2025 platform benchmarks.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.88x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
akselera.tech
Primary
Tier C
https://akselera.tech/en/insights/guides/demand-capture-vs-generation-guide ↗
Source Article
Demand Capture vs Generation: Service Business Guide
Original Research
akselera.tech
· Original study ↗
Methodology
Industry benchmarks, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Shopping: 2.88x median roas. Source: akselera.tech (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-median-roas-2025
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<blockquote cite="https://lighthousedata.io/data/shopping-median-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.88x</strong> -- median roas for Google Shopping<br><small>Source: akselera.tech (2025) · <a href="https://lighthousedata.io/data/shopping-median-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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