B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3
3 -- median roas for Plumbing industry (2026)
The median Microsoft Ads ROAS benchmark for the Plumbing industry is 3.1x.
- ROAS changes with offer urgency, auction pressure, targeting breadth, and creative quality
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Benchmarketing
Primary
Tier A
https://www.benchmarketing.org/benchmarks/microsoft-ads/plumbing/roas ↗
Source Article
Microsoft Ads Plumbing ROAS Benchmarks 2026 | Benchmarketing
Compare Bing search and Microsoft audience network campaigns in Plumbing against practical ROAS ranges. Microsoft Ads ROAS benchmarks for Plumbing focus on return on ad spend, revenue quality, margin pressure, and attribution assumptions.
3.1x
5.2x
1.4x
Plumbing
Microsoft Ads ROAS benchmarks for Plu…
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Original Research
Benchmarketing
· Original study ↗
Methodology
Median ROAS based on thousands of curated benchmark observations across channels, industries, and US metro areas.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Plumbing industry: 3 median roas. Source: Benchmarketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ads-plumbing-roas-2026
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<blockquote cite="https://lighthousedata.io/data/microsoft-ads-plumbing-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- median roas for Plumbing industry<br><small>Source: Benchmarketing (2026) · <a href="https://lighthousedata.io/data/microsoft-ads-plumbing-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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