B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- share of shoppers researching online before purchase for shoppers (2021)
81% of shoppers research online before making a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
GE Capital Retail Bank
Primary
Tier C
https://neucommerce.com/5-signs-your-ecommerce-business-needs-a-fractional-cmo-and-3-signs-you-dont/ ↗
Source Article
5 Signs Your eCommerce Business Needs a Fractional CMO (And 3 Signs You Don't) - Fractional eCommerce CMO | Contract eCommerce Leadership
Title: 5 Signs Your eCommerce Business Needs a Fractional CMO (And 3 Signs You Don’t)
In the fast-paced world of eCommerce, staying competitive requires a keen marketing strategy and expert leadership. Enter the Fractional CMO – a part-time, high-level marketing executive who can provide strategic g…
Original Research
GE Capital Retail Bank
· Original study ↗
Methodology
Cited from GE Capital Retail Bank Second Annual Shopper Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 81% share of shoppers researching online before purchase. Source: GE Capital Retail Bank (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-research-online-before-purchase
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<blockquote cite="https://lighthousedata.io/data/shoppers-research-online-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- share of shoppers researching online before purchase for shoppers<br><small>Source: GE Capital Retail Bank (2021) · <a href="https://lighthousedata.io/data/shoppers-research-online-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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